Andrea Kihlstedt - Campaign Magician
Gail Perry - Campaign Conjurer
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How to Create Your Capital Campaign Communications Plan


Last week’s overview of capital campaign communications spelled out why it’s so important to have a plan that lays out the communications strategy for your whole campaign. Now you’re going to learn how to put the plan together. To make it even easier, we’ve included a sample plan at the […]

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Use These Five Simple Tips to Make Your ‘Asks’ Easy and Effective

Five simple tips

You’ve hired the right capital campaign consultant. Your feasibility study is finished and — congratulations! — the result was very good news. The plans are set, your materials look fantastic, and everything is good to go. But if you don’t know how to ask for those lead gifts that kick […]

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Capital Campaign Communications: Plan Ahead and Succeed

Communications Plan

The quality of your capital campaign communications efforts can make or break your capital campaign. What do we mean by “communications” in the context of a capital campaign? We’re talking about everything from how you talk about what’s going on (your campaign’s theme, the gifts you receive, etc.) to the […]

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Grandfathering Gifts: Sleight of Hand or Sound Campaign Practice?

Older friendly man

Meet Tanya, the president of a large community college foundation. Tanya has just started getting ready for a campaign and we’re working with her to make sure that she’s poised for great success. Her college’s campaign is not going to start for at least another year. First, the master plan […]

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Who Needs a Capital Campaign Feasibility Study? YOU DO!

Feasibility Study

You know what your organization needs. It might be a new program, a new building, or something else. After all, that’s why you’re doing a capital campaign in the first place. And you feel like you’ve made a good start. You’ve drafted a case for support and have put together […]

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Taking Care of Donors Who Say ‘NO’ and Turn You Down

The word "No!"

It feels like a slap in the face. Even seeing the word ‘NO’ gives me a queasy feeling in the pit of my stomach. It feels lousy to be rejected by anyone. And it’s particularly painful when you ask a well-cultivated donor for a large gift you thought they were […]

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