Answer 5 Simple Questions to Create a Powerful Case for Support

5 questions to create a case for support

A capital campaign case for support is a very particular, exacting document: It needs to be short and detailed. It must be factual. It should appeal to readers' emotions. On top of all that, your case for support will be the source for all of your other campaign materials. Everything else, from the campaign page ... Continue Reading...

10 Steps to a Knockout Capital Campaign Case for Support

writers block

Just what is a “case for support?” You might think it’s just a brochure about your capital campaign. Or a slogan you print out and hang in your office. You'd be wrong. The Case for Support Isn't What You Think It Is The truth is, your case for support is one of the most important tools you need to develop to ... Continue Reading...

How and Why to Set a Breathtaking Capital Campaign Goal

Mountain by Yumian Deng

Ask most people in the first phases of planning a capital campaign how much they need to raise and they'll have a simple answer straight out of the gate. It might be something like, "We're planning to raise $5 million over five years." But that quick, simple answer... It's seldom big enough to meet their needs -- let ... Continue Reading...

Set Your Capital Campaign Up for Success with Leadership Interviews

older-donor

Donors don't just give capital campaign-level gifts out of the blue! If you think about it, you'll find it hard to imagine someone writing a check for six, seven or eight figures to an organization they have little contact with.  It seldom happens. Donors give those big gifts to organizations that they know, trust and ... Continue Reading...

6 Reasons Why You Need a Capital Campaign Consultant

Consultant Pin

During a recent client coaching session, we spent an hour talking about the reasons why its so important to hire a capital campaign consultant. Yes, we've covered this topic before, but the question keeps coming up. Besides, we thought of even more reasons that hiring a consultant is such a good idea. Why? Because ... Continue Reading...

Asking Twice: Make Your Annual Appeal and Your Capital Campaign Play Nicely Together

Double Mention, Double Ask

T'is the season to bring in as much as 30% of your nonprofit's annual revenue through your year-end fundraising drive. At the end of the year, you're probably contacting your donors to give year-end gifts every which way including email, letters, Facebook, letters in bottles... But, wait! You're also planning, or ... Continue Reading...

Ready for a Capital Campaign? Here’s a Simple, Sure-Fire Test

Business Woman Series 09

Lots of people ask Gail and me whether or not they're ready for a capital campaign. To help them -- and you -- we've come up with a very short, simple way of figuring it out. So, is your nonprofit ready for a capital campaign? Take the little test below to get your answer. The test doesn't cover every aspect of ... Continue Reading...

How to Create Your Capital Campaign Communications Plan

PlanningIsNotOptional

Last week's overview of capital campaign communications spelled out why it's so important to have a plan that lays out the communications strategy for your whole campaign. Now you're going to learn how to put the plan together. To make it even easier, we've included a sample plan at the end. Take it, customize it for ... Continue Reading...

Use These Five Simple Tips to Make Your ‘Asks’ Easy and Effective

Five simple tips

You've hired the right capital campaign consultant. Your feasibility study is finished and -- congratulations! -- the result was very good news. The plans are set, your materials look fantastic, and everything is good to go. But if you don't know how to ask for those lead gifts that kick off your quiet phase, or ... Continue Reading...

Capital Campaign Communications: Plan Ahead and Succeed

Communications Plan

The quality of your capital campaign communications efforts can make or break your capital campaign. What do we mean by “communications” in the context of a capital campaign? We're talking about everything from how you talk about what’s going on (your campaign’s theme, the gifts you receive, etc.) to the media ... Continue Reading...

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