How to Create the Most Compelling Capital Campaign Materials

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I spent the afternoon looking through the stack of fundraising materials I’ve collected. I made two piles. In one pile, I placed the brochures I actually read -- the ones that drew me in.  In the other pile, I put the ones I  couldn’t get through -- the ones that bored me from the very first word. Can you ... Continue Reading...

Do You Really Need Slick Glossy Capital Campaign Brochures?

Capital Campaign Brochures

I have mixed feelings about expensive campaign brochures and materials. Here’s my ruthlessly practical take on them -- there are good things about them and there are some not so good things about them. Here’s how various players involved in the capital campaign process feel about these expensive materials. Your ... Continue Reading...

Answers to 10 Urgent Capital Campaign Questions

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We asked you to share with us your most pressing campaign questions.  And we got so many questions that we’ve decided to give you some quick answers to the most common questions. 10 Answers to Critical Capital Campaign Questions You'll learn more fully about these ten topics in the coming months on this site. But ... Continue Reading...

How to Raise Major Gifts in order to Prepare for a Capital Campaign

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by Amy Eisenstein How did you learn how to drive? You didn't just hop in your parents' car and take off down the highway (I hope!) – instead, you took classes and had a lot of practice sessions before you were able to drive well on your own. As Andrea and Gail will both tell you, there are some similarities ... Continue Reading...

Recording: How to Hire the Right Campaign Consultant

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  How to Hire the Right Capital Campaign Consultant for Your Campaign         ... Continue Reading...

Why You Need a Capital Campaign Consultant

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Capital campaign consultants are important and frequent players on the capital campaign team. They can be worth their weight in gold when it comes to your campaign. But why are they so valuable? Understanding Why You Should Have Capital Campaign Consultant You are undertaking a high-risk, high stakes venture. Your ... Continue Reading...

Help Board Members Understand: Capital Campaign Fundraising is EVERYONE’s Job

Don't let your board members put the fundraising monkey on YOUR back!

Who's job is it to raise capital campaign funds? It's everyone's job to support the capital campaign - both board AND staff. And there are many ways to support the campaign that don't even involve soliciting funds. When it comes to your board, you can count on this:  Board members are almost always afraid of ... Continue Reading...

Why You Need a Capital Campaign Coordinator To Make Your Campaign a Roaring Success

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In our last post you learned about the qualities that make for an effective capital campaign chair. Now you'll learn why  you simply MUST invest in someone who can make your campaign seem seamless and easy. (Yup, I did say "seem easy.") Anxious About Spending Money on Your Capital Campaign? If you want your campaign to ... Continue Reading...

How to Get the Capital Campaign Chairperson You Want (and Need)

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If I were to ask you who you would like to have as your capital campaign chair, you'd probably already have candidates in mind. At the very least, you’d know the kind of person you’re looking for. Someone with the resources to make a lead gift. A leader in your community whose opinion influences others. A person ... Continue Reading...

4 Things You Need to Know to Create Your Capital Campaign Budget

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1.  Create Your Capital Campaign Budget Early We all know the phrase, “It takes money to raise money,” yet too often I see nonprofit organizations go into a capital campaign without first creating a budget for the campaign itself. Don't make this mistake – it'll end up costing you more money down the road and ... Continue Reading...

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