Listen Your Way to Your Capital Campaign Gifts

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What’s the toughest lesson to learn when you are soliciting your campaign gifts? To know when to shut up. Failure – or success – with your capital campaign ask Just imagine: Here you are, ready to make a key campaign solicitation. You’re getting ready to walk into your donor's home, and you are all ... Continue Reading...

4 Guaranteed Strategies to Find Out More About Your Donors

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Don't go into a capital campaign blind -- with no idea whether your donors are going to make the kinds of gifts you'll need to succeed. You've got to do some homework. How can you tell if you have donors who have the potential and inclination to give to your campaign? There are four important ways to do this, and we ... Continue Reading...

Protect Your Annual Fund with Capital Campaign Policies

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The subject of capital campaign policies used to make me shudder. They seemed dry and boring in comparison to the excitement of creating a grand vision and building deep relationships with big donors. But I've learned that if you don't spell out key policies and practices early in your campaign, you'll find yourself ... Continue Reading...

If You Want to Raise Big Money in a Capital Campaign, Do This Now!

Raise big money NOW!

I see so very many nonprofits limping along in their major gifts efforts until they want to embark on a capital campaign. Then they stall because they don’t have any major donors or influential leaders ready to step up. Want to Raise Big Money? Do This NOW! And major gifts are not rocket science. They just take ... Continue Reading...

Phases of a Capital Campaign: A Bird’s Eye View

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I’ll bet you’ve heard people talk about the quiet phase and public phase of a capital campaign. You may also have been to a campaign kick-off. But do you really know what those things are and why they matter? In this post, you’ll learn about the basic shape of a capital campaign and just what happens when. The ... Continue Reading...

Step-by-Step Checklist to Plan a Successful Capital Campaign

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Every successful capital campaign has several phases with specific strategies for each one. If you go step-by-step through the correct sequence of each phase, you’ll set up your campaign so it’s most likely to reach (and even surpass) the goal. Each step in these processes is essential. You can’t rush them. You ... Continue Reading...

Keep the Momentum Going With Prospect Strategy Sessions

Capital campaigns are every fundraiser’s pot of gold. Boards, CEO’s, and fundraisers all dream of these big drives that can fund important programs, expand your reach, and catapult your organization to new heights. Capital campaigns bring in a much, much higher return on your investment of time and energy -- ... Continue Reading...

How to Say Thank You: The Genuine Fuel for Your Capital Campaign

Saying thank you from your heart

How many thank you notes or letters or emails do you write every day? Are they formal and official sounding, or do they really reflect your personal appreciation? Here’s a thank you letter I received recently. Dear Andrea: Thank you very much for your recent contribution to our xyz fund. Your gift will make ... Continue Reading...

Make Your Capital Campaign Meetings Rock in 5 Steps

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I’ll bet you’ve been to meetings that were a total waste of your time. Unfortunately, lousy meetings are all too common. And the time suck is only one of the consequences. Poorly planned meetings also sap people’s energy and dampen their enthusiasm for your project. But if your meetings are great, people will ... Continue Reading...

3 Volunteer Committees You’ll Need for Your Capital Campaign

Three essential capital campaign volunteer committees

Every successful capital campaign I’ve seen has created volunteer leadership committees that laid the groundwork for their success. Below you’ll find a simple rundown of what you should know about the three primary committees you’ll want for your campaign. Why Campaign Volunteers Matter Volunteers can do a ... Continue Reading...

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