Ready for a Capital Campaign? Here’s a Simple, Sure-Fire Test

Business Woman Series 09

Lots of people ask Gail and I whether or not they're ready for a capital campaign. To help them -- and you -- we've come up with a very short, simple way of figuring it out. So, is your nonprofit ready for a capital campaign? Take the little test below to get your answer. The test doesn't cover every aspect of ... Continue Reading...

How to Create Your Capital Campaign Communications Plan

PlanningIsNotOptional

Last week's overview of capital campaign communications spelled out why it's so important to have a plan that lays out the communications strategy for your whole campaign. Now you're going to learn how to put the plan together. To make it even easier, we've included a sample plan at the end. Take it, customize it for ... Continue Reading...

Use These Five Simple Tips to Make Your ‘Asks’ Easy and Effective

Five simple tips

You've hired the right capital campaign consultant. Your feasibility study is finished and -- congratulations! -- the result was very good news. The plans are set, your materials look fantastic, and everything is good to go. But if you don't know how to ask for those lead gifts that kick off your quiet phase, or ... Continue Reading...

Capital Campaign Communications: Plan Ahead and Succeed

Communications Plan

The quality of your capital campaign communications efforts can make or break your capital campaign. What do we mean by “communications” in the context of a capital campaign? We're talking about everything from how you talk about what’s going on (your campaign’s theme, the gifts you receive, etc.) to the media ... Continue Reading...

Grandfathering Gifts: Sleight of Hand or Sound Campaign Practice?

Older friendly man

Meet Tanya, the president of a large community college foundation. Tanya has just started getting ready for a campaign and we’re working with her to make sure that she’s poised for great success. Her college’s campaign is not going to start for at least another year. First, the master plan has to be finished. ... Continue Reading...

Who Needs a Capital Campaign Feasibility Study? YOU DO!

Feasibility Study

You know what your organization needs. It might be a new program, a new building, or something else. After all, that's why you're doing a capital campaign in the first place. And you feel like you've made a good start. You've drafted a case for support and have put together what seems to be a solid plan and campaign ... Continue Reading...

Taking Care of Donors Who Say ‘NO’ and Turn You Down

The word "No!"

It feels like a slap in the face. Even seeing the word 'NO' gives me a queasy feeling in the pit of my stomach. It feels lousy to be rejected by anyone. And it’s particularly painful when you ask a well-cultivated donor for a large gift you thought they were going to give. But instead, they say, NO. The ... Continue Reading...

6 Powerful Elements that Create an Airtight Case for Support

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Writing the case for supporting your campaign is hard work. Gail and I hear from many people in our coaching program just how hard it is. It's hard to find the quiet time to concentrate. It's hard to know how to organize the case. And really, it's even harder to make clear, simple sense of why people should give. So ... Continue Reading...

3 Essential Events to Highlight During Your Capital Campaign Timeline

Events also help boost your volunteers' enthusiasm.

Your capital campaign timeline will have many phases and milestones as you lay out the sequence of events. You'll be preparing for different stages; from planning, to solicitation, to completion. Within your timeline, use these three major events to mark the beginning, middle and end of your campaign. These three ... Continue Reading...

3 Winning Strategies to Recruit the Best Capital Campaign Chairs

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It’s becoming harder and harder to find great (or even good) campaign chairs. It's no longer the good old days. It's the good new days. And the sooner we understand what's changed, the quicker we can develop leadership models that'll work for today's capital campaigns. Why it's so Hard to Find a Capital Campaign ... Continue Reading...

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