Step-by-Step Checklist to Plan a Successful Capital Campaign

Campaign Phases

Every successful capital campaign has several phases with specific strategies for each one. If you go step-by-step through the correct sequence of each phase, you’ll set up your campaign so it’s most likely to reach (and even surpass) the goal. Each step in these processes is essential. You can’t rush them. You ... Continue Reading...

Keep the Momentum Going With Prospect Strategy Sessions

Capital campaigns are every fundraiser’s pot of gold. Boards, CEO’s, and fundraisers all dream of these big drives that can fund important programs, expand your reach, and catapult your organization to new heights. Capital campaigns bring in a much, much higher return on your investment of time and energy -- ... Continue Reading...

How to Say Thank You: The Genuine Fuel for Your Capital Campaign

Saying thank you from your heart

How many thank you notes or letters or emails do you write every day? Are they formal and official sounding, or do they really reflect your personal appreciation? Here’s a thank you letter I received recently. Dear Andrea: Thank you very much for your recent contribution to our xyz fund. Your gift will make ... Continue Reading...

Make Your Capital Campaign Meetings Rock in 5 Steps

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I’ll bet you’ve been to meetings that were a total waste of your time. Unfortunately, lousy meetings are all too common. And the time suck is only one of the consequences. Poorly planned meetings also sap people’s energy and dampen their enthusiasm for your project. But if your meetings are great, people will ... Continue Reading...

3 Volunteer Committees You’ll Need for Your Capital Campaign

Three essential capital campaign volunteer committees

Every successful capital campaign I’ve seen has created volunteer leadership committees that laid the groundwork for their success. Below you’ll find a simple rundown of what you should know about the three primary committees you’ll want for your campaign. Why Campaign Volunteers Matter Volunteers can do a ... Continue Reading...

How to Warm Up Your Capital Campaign Prospects for an Ask

Conversational Approach when asking capital campaign prospects

Capital campaign fundraising always comes down to asking for big gifts. You’ve been getting to know a group of high-dollar prospects, and you certainly hope they will come through with generous pledges to your campaign. Here’s how to gently warm them up for a successful solicitation. It’s essential to PREPARE ... Continue Reading...

How to Recruit the Best Volunteers to Lead Your Capital Campaign

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Your capital campaign's success will be almost inevitable if you recruit effective volunteers to serve on your campaign committees. You'll want to enlist people who are powerful and generous and committed to  your cause. 4 Tips for Recruiting the Best Volunteers If you get the right people, they'll energize your ... Continue Reading...

Capital Campaigns and Major Gift Programs: More Than the Sum of Their Parts

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How Do Your Major Gifts Program and Your Capital Campaign Work Together? You might wonder whether your capital campaign will undermine the work you've been doing to build a major gifts program for your annual fund. Will your donors choose one over the other? 4 Keys to a Strong Major Gifts Program To answer that question, ... Continue Reading...

Inspire Your Donors: Use Naming Opportunities for Your Capital Campaign

Sticky Notes

Do donors give so they can see their name on a plaque? We hear this question quite often, so let's get it out of the way quickly. No, donors don't make gifts just to see their name on a wall. But naming opportunities *DO* make donors feel valued. And sometimes donors will give more to name a specific room or space ... Continue Reading...

22 Ways to Get to Know Your Capital Campaign Donors

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Planning a capital campaign? If so, you had better get to know your donors ahead of time. Fact is, the success of  your campaign depends less on how well you ask for gifts and more on whether you've built strong relationships with your donors. Remember -- at their core, capital campaigns are major gift ... Continue Reading...

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