Typical Questions Asked in a Capital Campaign Feasibility Study

Most donors really do want to tell you what is in their hearts.

Let’s dispel the mystery about what happens during a feasibility study. I want to shine some light on this mysterious conversation that happens between your consultant and your prospective donor. Have you ever wondered exactly how this discussion works? As a veteran of countless feasibility studies, I’m sharing ... Continue Reading...

Feasibility Studies or Campaign Planning Studies: Which Do You Need?

Yes No Maybe

Why do a feasibility study if you know good and darn well that you’re going to launch a capital campaign? Turns out there are two kinds of capital campaign studies -- Planning Studies and Feasibility Studies! Capital Campaign Planning Studies Help You Plan The question for you may not be, "Is a Campaign Feasible?" ... Continue Reading...

Use the Donor Pyramid to Focus Your Attention in the Right Places

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Feel overwhelmed as you think about your capital campaign? Wonder how you'll ever raise the money? The Donor Pyramid can help you find your way. What is the Donor Pyramid? These days we connect with donors from a great many places. Some might be introduced to your cause by a board member. Others take part in your ... Continue Reading...

How to Make a Discovery Call on a Capital Campaign Prospect

Curiosity didn't kill the cat. And it won't kill you!

If you are at the start of your capital campaign, you will probably find yourself sifting through names and names of potential prospects. You'll be trying to figure out whether these individuals might be prospects for a larger campaign gift. Many of our Pre-Campaign Coaching clients are working their way through the ... Continue Reading...

The Zen of Raising Money from Individual Donors

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I've been volunteering for a small arts organization here in New York City teaching them how to raise money. The two people who founded the Center, I’ll call them John and Jesse, have created a remarkable program based on their passion for photo journalism. They’ve spent a huge amount of time and energy raising ... Continue Reading...

Step-by-Step Cultivation Moves for Your Capital Campaign Prospect

Cultivating your donor is like a careful dance!

How do successful capital campaigns land the big gifts? Through smart fundraisers who build close, happy and warm relationships with their major donors. These fundraisers who deeply involve their donor prospects. You may be working hard right now to develop a relationship with an important capital campaign ... Continue Reading...

A Complete Checklist for Your Capital Campaign Case for Support

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If you know the basics about your capital campaign... what you want to raise money for and how much you want to raise, you’re probably ready to write a draft of your case for support. Your case for support is the set or ideas that literally ‘make the case’ for supporting your organization’s capital ... Continue Reading...

Making Successful Cultivation Visits with Your Capital Campaign Prospects

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When you're making a call on a major capital campaign prospect, what are you really up to? Don't get confused about your REAL purpose when you get in front of Mr. or Ms. Big. Your REAL Goal is NOT Money And it’s not to make a presentation either. You are after the something much more important... Your goal is to ... Continue Reading...

Five Hot Tips: Make Your Capital Campaign Cultivation Event a Big Hit

Older donors appreciate a ride to the party.

Recently, Gail and I had a fantastic coaching call with one of our Coaching Program participants. We spent the entire hour strategizing about the event she was planning strengthen her organization’s relationship with former and current donors. Now you may know that Gail Perry is the Queen of Events. She loves a good ... Continue Reading...

How to Get the Appointment with Your Capital Campaign Prospects

Has this happened to you lately? You're sitting at your desk trying to schedule visits with some of your campaign prospects. You’ve allocated time this morning to get on the phone and set up some appointments with some of your key supporters. You want to visit with them in person. Because you know ... Continue Reading...

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