3 Essential Events to Highlight During Your Capital Campaign Timeline

Events also help boost your volunteers' enthusiasm.

Your capital campaign timeline will have many phases and milestones as you lay out the sequence of events. You'll be preparing for different stages; from planning, to solicitation, to completion. Within your timeline, use these three major events to mark the beginning, middle and end of your campaign. These three ... Continue Reading...

3 Winning Strategies to Recruit the Best Capital Campaign Chairs

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It’s becoming harder and harder to find great (or even good) campaign chairs. It's no longer the good old days. It's the good new days. And the sooner we understand what's changed, the quicker we can develop leadership models that'll work for today's capital campaigns. Why it's so Hard to Find a Capital Campaign ... Continue Reading...

How to Get Big Money Donors Involved in Your Campaign – at the Very Beginning

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When should you start working on a capital campaign? Here's a typical question: We’re in the midst of a strategic planning process and we plan to launch a campaign to help fund some of the initiatives that emerge from the plan. When should we start our campaign relative to the strategic planning process? You ... Continue Reading...

5 of Your Most Pressing Capital Campaign Questions – Answered

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We love your capital campaign questions! We’ve selected five of them, provided brief scenarios to give them context, and offered our expert answers. 1. Can a tiny organization conduct a successful capital campaign? We’re a tiny organization with no paid staff and no organized fundraising program. We raise money ... Continue Reading...

Typical Questions Asked in a Capital Campaign Feasibility Study

Most donors really do want to tell you what is in their hearts.

Let’s dispel the mystery about what happens during a feasibility study. I want to shine some light on this mysterious conversation that happens between your consultant and your prospective donor. Have you ever wondered exactly how this discussion works? As a veteran of countless feasibility studies, I’m sharing ... Continue Reading...

Feasibility Studies or Campaign Planning Studies: Which Do You Need?

Yes No Maybe

Why do a feasibility study if you know good and darn well that you’re going to launch a capital campaign? Turns out there are two kinds of capital campaign studies -- Planning Studies and Feasibility Studies! Capital Campaign Planning Studies Help You Plan The question for you may not be, "Is a Campaign Feasible?" ... Continue Reading...

Use the Donor Pyramid to Focus Your Attention in the Right Places

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Feel overwhelmed as you think about your capital campaign? Wonder how you'll ever raise the money? The Donor Pyramid can help you find your way. What is the Donor Pyramid? These days we connect with donors from a great many places. Some might be introduced to your cause by a board member. Others take part in your ... Continue Reading...

How to Make a Discovery Call on a Capital Campaign Prospect

Curiosity didn't kill the cat. And it won't kill you!

If you are at the start of your capital campaign, you will probably find yourself sifting through names and names of potential prospects. You'll be trying to figure out whether these individuals might be prospects for a larger campaign gift. Many of our Pre-Campaign Coaching clients are working their way through the ... Continue Reading...

The Zen of Raising Money from Individual Donors

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I've been volunteering for a small arts organization here in New York City teaching them how to raise money. The two people who founded the Center, I’ll call them John and Jesse, have created a remarkable program based on their passion for photo journalism. They’ve spent a huge amount of time and energy raising ... Continue Reading...

Step-by-Step Cultivation Moves for Your Capital Campaign Prospect

Cultivating your donor is like a careful dance!

How do successful capital campaigns land the big gifts? Through smart fundraisers who build close, happy and warm relationships with their major donors. These fundraisers who deeply involve their donor prospects. You may be working hard right now to develop a relationship with an important capital campaign ... Continue Reading...

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