Inspire Your Donors: Use Naming Opportunities for Your Capital Campaign

Sticky Notes

Do donors give so they can see their name on a plaque? We hear this question quite often, so let's get it out of the way quickly. No, donors don't make gifts just to see their name on a wall. But naming opportunities *DO* make donors feel valued. And sometimes donors will give more to name a specific room or space ... Continue Reading...

22 Ways to Get to Know Your Capital Campaign Donors

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Planning a capital campaign? If so, you had better get to know your donors ahead of time. Fact is, the success of  your campaign depends less on how well you ask for gifts and more on whether you've built strong relationships with your donors. Remember -- at their core, capital campaigns are major gift ... Continue Reading...

No “Fundraising Board” for your Capital Campaign? No Problem!

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Most nonprofits have boards full of hard-working people, committed people who give as generously as they can of their money, their time and their talents. But most board members themselves aren’t very wealthy, nor do they rub shoulders on a daily basis with people who are. They aren’t people who can sidle up to ... Continue Reading...

5 Capital Campaign Myths Debunked – Don’t Make These Mistakes!

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Many of the concerns people have about capital campaigns -- and the majority of mistakes they make during campaigns -- can be laid at the foot of five common misconceptions. However, once you understand the facts, you will be less stressed and more likely to succeed. Myth #1: We have to tie down all the details. We ... Continue Reading...

Is Your Board On Board for a Capital Campaign?

Everyone pointing forward?

If you're getting ready for a capital campaign, you had better be sure you're board is fully behind and excited about the plans. I've heard more than a few people express concern about their board's commitment.  At the meeting when they discuss the plans, there doesn't seem to be a head of steam. One or two board ... Continue Reading...

10 Reasons to Have a Capital Campaign Every 10 Years

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Why do we say that nonprofits should consider a capital campaign every ten years? No, we don't think you're going to want to build or buy a new building every decade! But we do think that, at least every ten years, you should find the courage, energy and passion to catapult your organization forward. Make a Bigger ... Continue Reading...

Find Major Donors for Your Campaign with Donor Screening Sessions

Donor screening sessions

Donor screening sessions are an excellent way to find out detailed information about prospective donors to your capital campaign. In fact, they just might be the most sure-fire method of prospect research in our book! Of course, you’ll do your own online research. You’ll ask board members for referrals, and you’ll ... Continue Reading...

Thought Experiment: Changing How We Think About Capital Campaigns

ThinkerDavid Yu

Gail and I spend a good part of our time with clients helping them understand how capital campaigns differ from other kinds of fundraising efforts. But let's step back and ask an even more basic question... What, exactly, is a capital campaign? Our colleague Nick Fellers from The Suddes Group tackled that question ... Continue Reading...

Answer 5 Simple Questions to Create a Powerful Case for Support

5 questions to create a case for support

A capital campaign case for support is a very particular, exacting document: It needs to be short and detailed. It must be factual. It should appeal to readers' emotions. On top of all that, your case for support will be the source for all of your other campaign materials. Everything else, from the campaign page ... Continue Reading...

10 Steps to a Knockout Capital Campaign Case for Support

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Just what is a “case for support?” You might think it’s just a brochure about your capital campaign. Or a slogan you print out and hang in your office. You'd be wrong. The Case for Support Isn't What You Think It Is The truth is, your case for support is one of the most important tools you need to develop to ... Continue Reading...

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